Making an immediate sale isn’t the goal of all small business advertising. Many forms of advertising and promotion are incorporated for the sole purpose of building a brand image, or increasing and maintaining customer’ faith in a company, product, or service and also use marketing materials in order to gain an immediate response and if [...]

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IMPORTANT: To get started using your iPod, charge your player using the USB cable for at least 2 hours
32 GB capacity for 7,000 songs, 40,000 photos, or 40 hours of video
Up to 30 hours of music playback or 6 hours of video playback when fully charged
3.5-inch widescreen Multi-Touch display with 480 x 320 pixel resolution
Supports [...]

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8 GB capacity for 2,000 songs, 7,000 photos, or 8 hours of video
Up to 24 hours of music playback or 5 hours of video playback when fully charged
2.2-inch color TFT display with 240 x 376 pixel resolution
Supports AAC, Protected AAC, MP3, MP3 VBR, Audible, Apple Lossless, AIFF, and WAV audio formats; H.264 and MPEG-4 video [...]

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Let’s not beat around the bush. Customers only care about one thing, WIIFM (“What’s in it for me?”) and yet small businesses often commit the sin of advertising about themselves or their business. The primary reason is that most small business owners-and even many advertising executives who help them create their ads-fail to [...]

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Have you been buying your customers?
If you haven’t, you should be…
That’s the purpose of your “small business advertising” – to buy clients…
Then they pay out more than the cost to get them…
Then it’s an investment…
So we both agree on that, now how much are you paying for your clients?
And what’s your Return on Investment (ROI) [...]

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